Es la única red social plenamente integrada en un buscador.
De todas las herramientas que Google pone a tu disposición, Google+ es una de las que más activamente pueden ayudarte en el posicionamiento.
Descubre los elementos con los que Google+ puede ayudarte en el posicionamiento y sácale el máximo partido haciendo un buen uso de toda su potencia.
- Google+ te ofrece un proceso de autoría completo.
Es una red social capaz de proporcionarte verdadera autoridad de contenidos a través de sus perfiles de usuarios y páginas. El proceso de autoría en Internet es una revolución en la manera en que los buscadores seleccionan resultados para las búsquedas de los usuarios.
Un autor o creador de contenidos puede llegar a tener una autoridad (Author Rank) en la materia sobre la que escribe que le colocará siempre en mejor posición que a otros enlaces similares de menor calidad.
El autor que posee una cuenta Google+ yaprovecha toda la potencia de su sistema de autoría y autoridad (Authoring y Author rank) obtiene la posibilidad de progresar de manera natural gracias al interés que proporcionen sus contenidos de calidad y el que éstos despierten en otros colegas que puedan ser una autoridad en una determinada materia.
- Google+ indexa lo que compartes.
El contenido que compartes en su red queda indexado y puede mostrarse en el buscador (por ejemplo si tú estás "logado" en Google+ y en algunos casos, cuando lo están seguidores de tu círculos).
Puedes comprobar lo que Google ha indexado de tu perfil de Google+ utilizando el mandatosite:en la barra debúsqueda de Google:site:https://plus.google.com/TU_CÓDIGO_GOOGLE+.
- Google+ te permite utilizar términos capaces de agrupar contenidos (hashtags).
Cuando compartes una entrada, ésta es analizada y de ella se puede desprender un concepto agrupador mediante el cual se puede buscar dentro de la red social.
- Google+ tiene uno de los grupos de usuarios más activos del planeta: los Bloggers.
No hay ninguna duda,sólo el contenido de calidad y tus usuarios te posicionarán de manera natural: no existe otro grupo de usuarios más entusiasta y entregado que los Bloggers. Capaces de generar diariamente toneladas de contenidos para compartir con el mundo entero se dejan la piel apoyando a colegas en comunidades, publicaciones...
- Google+ te ofrece herramientas para compartir y ser compartido:
Al igual que sucede en otras redes sociales como Facebook, Twitter o Pinterest, Google+ ofrece componentes para tu web o Blog con los que compartir y ser compartido(+1, seguidores, compartir en Google, etc...).
- Google+ está integrado con todas las herramientas de Google:
Las Google Webmaster Tools para mantener tu web o Blog correctamente indexada,la potencia de Drive para compartir archivos y todas las aplicaciones de correo (GMAIL), Hangouts... todo integrado en el buscador con herramientas que te ayudan en tu posicionamiento o aplicaciones para tu día a día.
- Google+ y el poder del+1:
La aceptación de un contenido en Google puede verse influenciada por la cantidad y sobre todo la calidad de los+1 que haya recibido de otros usuarios en G+. El icono que suma puntos de Google ayuda al posicionamiento de tu contenido.
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